A simulated forecast of the joint frequency distribution of any four-magazine campaign using readership survey data.
Name
23742269-MIT.pdf
Size
19.37 MB
Format
Adobe PDF
Checksum (MD5)
0bd4518c0a970bc9c06e055815d731ac
Author(s)
Klapfish, Maurice S.
Advisor(s)
David N. Ness.
Date Issued
1972
Publisher
Massachusetts Institute of Technology
Description
Thesis: M.S., Massachusetts Institute of Technology, Sloan School of Management, 1972
Includes bibliographical references.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.
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