Let's Start Treating Data as a Strategic Asset!
Name
2015_0901_DataStrategicAsset_WixomBeath.pdf
Size
1.7 MB
Format
Adobe PDF
Checksum (MD5)
92dadbec7699e7f7f8903f3eca66b45f
Author(s)
Wixom, Barbara H.
Beath, Cynthia M.
Date Issued
September 17, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Cynthia M. Beath. “Let's Start Treating Data as a Strategic Asset!” MIT CISR Research Briefing Volume XV, no. 9 (September 2015). https://dspace.mit.edu/handle/1721.1/174859.
Series/Report no.
MIT CISR Research Briefing, Vol. XV, No. 9
Abstract
It s time for executives to have conversations about their firms data value proposition. MIT CISR researchers have identified three principles to guide companies as they shape their data conversations, which in turn make it much more straightforward to treat data as a strategic asset. The principles include clarifying data s value proposition, charging the owner of business outcomes with data ownership, and curating the data that matters most to the firm.
Subjects
Data monetization
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Digital Innovation
IT Governance
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
