How many dollars for industrial advertising? research in progress (ADVISOR Project)

Name

howmanydollarsfox00lili.pdf

Size

1.73 MB

Format

Adobe PDF

Checksum (MD5)

419db3c9c3fc7119aebbeafbecc14be9

Author(s)

Lilien, Gary L.

Date Issued

1974

Publisher

[Cambridge, Mass., M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 735-74A.

Description

Revised November 1974.

ADVertising Industrial products: Study of Operating Relationships.

Subjects

Advertising, Industrial.

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