Field studies of psychologically targeted ads face threats to internal validity
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E5254.full.pdf
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534.89 KB
Format
Adobe PDF
Checksum (MD5)
9ca97cdf07d912bf2102b4054e12e061
Author(s)
Gordon, Brett R.
Johnson, Garrett A.
Eckles, Dean Griffin
Date Issued
May 2018
Journal
Proceedings of the National Academy of Sciences
Publisher
National Academy of Sciences (U.S.)
Citation
Eckles, Dean et al. “Field Studies of Psychologically Targeted Ads Face Threats to Internal Validity.” Proceedings of the National Academy of Sciences 115, 23 (May 2018): E5254–E5255 © 2018 National Academy of Sciences
Version
Final published version
MIT Department
Massachusetts Institute of Technology. Institute for Data, Systems, and Society
Sloan School of Management
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
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DOI of Published Version
https://doi.org/10.1073/PNAS.1805363115
