The role of product management in the success of mergers and acquisitions : analyzing Eaton's 2008 Phoenixtec Power Company Ltd. acquisition
Name
857769456-MIT.pdf
Description
Full printable version
Size
17.93 MB
Format
Adobe PDF
Checksum (MD5)
8bd7d7b9a0e9633f792a21fa849dffc3
Author(s)
Ren, Lijuan, S.M. Massachusetts Institute of Technology
Advisor(s)
Sharmila C. Chatterjee.
Alternative Title
Analyzing Eaton's 2008 Phoenixtec Power Company Ltd. acquisition
Date Issued
2013
Publisher
Massachusetts Institute of Technology
Abstract
Mergers and acquisitions are important ways for multinational companies to expand and grow their business. This thesis studies the role of product management in the success of mergers and acquisitions by analyzing Eaton's 2008 Phoenixtec Power Company Ltd. acquisition. Using public information, market reports, internal documents and insider interviews, I explore four components of product management in the integration process, including product portfolio management, sales and marketing reorganizations, channel integration and brand architecture. For each component, the objectives of the integration, the methodology used by Eaton and the outcomes are examined. Moreover, the performance of the merged company in terms of sales revenue, profitability, market share, customer satisfaction and employee engagement are analyzed to demonstrate the overall success of this acquisition. My thesis ends with findings and recommendations for building a standard framework to align activities with strategic drivers, maintaining competitive advantages of the acquired company, leveraging the acquired resources to enhance overall capabilities, and respecting and motivating individual talent with local know-how.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 74-77).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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