Small group theory and marketing research,

Name

smallgrouptheory00davi.pdf

Size

3.59 MB

Format

Adobe PDF

Checksum (MD5)

9db72eee5a687f05e5c350557c2ebefa

Author(s)

Davis, Harry L.

•

Silk, Alvin J.

Date Issued

1971

Publisher

[Cambridge, Mass., M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 548-71.

Description

"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."

Subjects

Small groups.

Marketing research.

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