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Small group theory and marketing research,

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Author(s)
Davis, Harry L.
•
Silk, Alvin J.
Date Issued
1971
Publisher
[Cambridge, Mass., M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 548-71.
Description
"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."
Subjects
Small groups.
Marketing research.
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