Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Marketing Center working paper ; 89-5
Working paper (Sloan School of Management) ; 3038-89.
Description
"June, 1989." "Revised version of a paper originally presented at the Marketing Science in Dallas, March 1986, under the title 'A pricing model based on perception theories and its testing on scanner panel data'."
Includes bibliographical references (leaves 22-24).
