Web 2.0 Wiki technology : enabling technologies, community behaviors, and successful business techniques and models
Name
234192566-MIT.pdf
Description
Full printable version
Size
19.3 MB
Format
Adobe PDF
Checksum (MD5)
e1e7feba5c66573522ad3879e568b084
Author(s)
Davidi, Ilana
Advisor(s)
Michael Cusumano.
Alternative Title
Enabling technologies and business models for Web 2.0 collaborative sites
Date Issued
2007
Publisher
Massachusetts Institute of Technology
Abstract
Many technologies fall under the umbrella of what is commonly known as "Web 2.0," including the Wiki, a software product which allows multiple users to review and edit documents online. Like all Web 2.0 technologies, Wikis are characterized by collaboration; without an active community, they can rapidly become stale and of little use. Businesses based on collaborative web sites must effectively manage a large circle of what are essentially non-employees with perhaps no or little interest in the company other than the benefit they derive from the information offered through the site. The company must provide this benefit to them and give them a desire to keep the site running in order to do its best to ensure itself with a sustainable revenue model. This thesis seeks to discover how a business can create visibility, maintain an eager-to-contribute user base, and generate revenue from users' effort. It will examine the evolution of technology which has created the collaborative Web 2.0 tools, specifically the Wiki. It will then move into looking at the social networks that must be created to sustain the Wiki. Lastly, it will examine the business models and techniques that can enable a savvy company to earn a profit from the use of these technologies.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, February 2007.
Includes bibliographical references (leaves 111-113).
Subjects
System Design and Management Program.
MIT Department
System Design and Management Program.
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