Consumer research to focus R&D projects
Name
SWP-1411-12708054.pdf
Size
1.79 MB
Format
Adobe PDF
Checksum (MD5)
d5667cb9a8658234e816e2681d592810
Date Issued
1983
Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1411-83.
Description
"The Marketing Center."
Bibliography: p. 25-26.
Persistent DSpace Link