Next generation business intelligence software, areas for growth & opportunities for innovation
Name
750008108-MIT.pdf
Description
Full printable version
Size
7.42 MB
Format
Adobe PDF
Checksum (MD5)
688bedd3195364eb0b5732a042a4ef58
Author(s)
Bashir, Yusuf
Advisor(s)
Erik Brynjolfsson.
Date Issued
2011
Publisher
Massachusetts Institute of Technology
Abstract
In today's world, as the volume of business and consumer data continues to grow at an unprecedented pace, there is increasing desire to utilize that data in new and innovative and ways to provide insight and improve decision making. For businesses, data is being generated from transactions, machine logs, digital media and feeds from sensors and wireless devices at a volume and velocity not seen before. When combined with data from external sources such as partners, or from the Internet from blogs, social networking sites, YouTube, Facebook and Twitter, it has the capability to provide organizations with new insight, a more holistic picture of customer and stakeholder behavior and new ways of gaining competitive advantage. Consumers are being presented with applications of increasing analytical sophistication, leading to growing comfort in making fact-based decisions. New devices will help monitor energy usage within the home and provide insight on the optimal times to schedule devices and run household appliances. As data volumes continue to grow, systems will need to automate the uncovering of patterns and trends in data if they are to scale. Business Intelligence (BI) software, which has traditionally been used to gain insight from data, will need to evolve and new capabilities developed to support these significant changes. Areas of growth and opportunities for new innovation within the BI software industry will be explored that will enable stakeholders to take full advantage of this new and exciting opportunity.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 54-55).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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