Marketing multiplier and marketing strategy simplified dynamic decision rules

Name

marketingmultipl00simo.pdf

Size

1.66 MB

Format

Adobe PDF

Checksum (MD5)

76e7c221587adca546e51b9d243cbebf

Author(s)

Simon, Hermann.

Date Issued

1979

Publisher

Cambridge, Mass.: Alfred P. Sloan School of Management, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 1050-79.

Persistent DSpace Link