Order promising/fulfillment and customer/channel collaboration in supply chain management
Name
72823547-MIT.pdf
Description
Full printable version
Size
13.85 MB
Format
Adobe PDF
Checksum (MD5)
0b328a66f9845057f4fb1481e1e75db1
Author(s)
An, Yimin, M. Eng. Massachusetts Institute of Technology
Srethapakdi, Samuel
Advisor(s)
Mahender Singh.
Alternative Title
Order promising/fulfillment and customer collaboration in supply chain management
Date Issued
2006
Publisher
Massachusetts Institute of Technology
Abstract
This research investigates the order promising and fulfillment and customer and channel collaboration functions of a company. In addition to presenting more precise definitions, we identify and analyze current and emerging innovative practices in these two functions implemented by leading companies across nine industries, namely aerospace, apparel, automobile, computer, consumer packaged goods, petroleum, pharmaceutical, retail, and telecommunication. Based on our analysis, we propose a framework for categorizing order promising/fulfillment and customer/channel collaboration business models and strategies as well as future trends. Significance of integration of these two functions is also analyzed. Finally, we present guidelines for companies to optimize their operations vis-à-vis Customer and Demand management and prepare themselves for business success as far as into the year 2020.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2006.
Vitae.
Includes bibliographical references (leaves 113-115).
Subjects
Engineering Systems Division.
MIT Department
Massachusetts Institute of Technology. Engineering Systems Division
Terms of Use
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