"Sticky information" and new marketing research methods

Name

SWP-3753-32616455.pdf

Size

3.04 MB

Format

Adobe PDF

Checksum (MD5)

baa584ce1709b7e12d7917ace251e0bd

Date Issued

1995

Publisher

Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 3753-95.

Description

Includes bibliographical references (p. 34-37).

Persistent DSpace Link