How to Create a Great Digital Strategy
Name
2016_0301_GreatDigitalStrategy_RossSebastianBeath.pdf
Size
286.81 KB
Format
Adobe PDF
Checksum (MD5)
ec205656191537cf3ef356d4197eddfc
Author(s)
Ross, Jeanne W.
Sebastian, Ina M.
Beath, Cynthia M.
Date Issued
March 17, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Ina M. Sebastian, and Cynthia M. Beath. “How to Create a Great Digital Strategy.” MIT CISR Research Briefing Volume XVI, no. 3 (March 2016). https://dspace.mit.edu/handle/1721.1/174988.
Series/Report no.
MIT CISR Research Briefing, Vol. XVI, No. 3
Abstract
Companies experience disruption from SMACIT and other digital technologies as a result of competitors combining business value propositions with technology and information to undermine either the companies relationships with customers or their product service portfolio. To counter these threats and leverage digital opportunities, business leaders must rethink their business strategies and create what we refer to as a digital strategy. In this briefing we describe findings from our research to highlight three characteristics of an effective digital strategy: it is (1) focused on one clear competitive strength, (2) directional rather than targeted at an end state, and (3) enabled by strong digital capabilities.
Subjects
Business Models
Business Model Transformation
Designed for Digital
Business Agility
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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