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The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview

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SWP-0823-02088765.pdf

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1.18 MB

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46e29cd898af50b4649ff558e96e6e98

Date Issued
1975
Publisher
MIT Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 823-75.
Description
Bibliography: leaf 25.
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