The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview

Name

SWP-0823-02088765.pdf

Size

1.18 MB

Format

Adobe PDF

Checksum (MD5)

46e29cd898af50b4649ff558e96e6e98

Date Issued

1975

Publisher

MIT Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 823-75.

Description

Bibliography: leaf 25.

Persistent DSpace Link