Structure of repeat buying for new packaged goods

Name

structureofrepea1979kalw.pdf

Size

1.23 MB

Format

Adobe PDF

Checksum (MD5)

fdc6009d94820d0ecc1b35d110af79dc

Author(s)

Kalwani, Manohar U.

•

Silk, Alvin J.

Date Issued

1979

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1032-78.

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