Architecting a Digital Transformation at Royal Philips
Name
2018_0101_PhilipsDigitalTransformation_RossMockerVanZoelen.pdf
Size
327.22 KB
Format
Adobe PDF
Checksum (MD5)
bc3245d02df3f7a4f163c5c10ae8e460
Author(s)
Ross, Jeanne W.
Mocker, Martin
van Zoelen, Edgar
Date Issued
January 18, 2018
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Martin Mocker, and Edgar van Zoelen. “Architecting a Digital Transformation at Royal Philips.” MIT CISR Research Briefing Volume XVIII, no. 1 (January 2018). https://dspace.mit.edu/handle/1721.1/174993.
Series/Report no.
MIT CISR Research Briefing, Vol. XVIII, No. 1
Abstract
Most established companies must rethink their value propositions in light of what digital technologies make possible. Recognizing the viable opportunities for integrated customer solutions is not easy. The bigger challenge, though, is transforming your company to deliver digital offerings consistent with your targeted value proposition. This briefing highlights the journey companies are taking to successfully transform for the digital economy.
Subjects
Designed for Digital
Organizational Structure and Agility
Enterprise Architecture
Business Agility
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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