Creating Competitive Products with Analytics—Summary of Survey Findings
Name
MIT_CISRwp438_DataWrappingParticipantReport_SchuritzFarrellWixom.pdf
Size
1.67 MB
Format
Adobe PDF
Checksum (MD5)
2c2cd1cbe89743f2755d60f39d4ca1a8
Author(s)
Schüritz, Ronny
Farrell, Killian
Wixom, Barbara H.
Date Issued
June 28, 2019
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Schüritz, Ronny, Killian Farrell, and Barbara H. Wixom. “Creating Competitive Products with Analytics—Summary of Survey Findings.” Working paper 438, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2019. https://dspace.mit.edu/handle/1721.1/175413.
Series/Report no.
MIT Sloan School of Management Working Paper 6767-19
CISR Working Paper 438
Abstract
In 2018, MIT CISR collected information from 511 product managers and other professionals responsible for the success of a product to learn how companies are creating analytics features and experiences, a phenomenon we call data wrapping. This report provides detailed survey results, and can be used by an organization to benchmark data wrapping practices and outcomes against those reported by the sample. Further, the report describes three key activities that distinguish top data wrapping performers: they (1) please customers with useful and engaging wraps; (2) design features and experiences to anticipate, advise, adapt and act; and (3) quantify and monitor financial returns.
Subjects
Data monetization
Data wrapping
Information Technologies
Data, AI, and Analytics
Innovation and Strategy
Enterprise Architecture
Business Models
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Digital Innovation
IT-based Business Transformation
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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