Transforming the LEGO Group for the Digital Economy
Name
MIT_CISRwp407_TheLEGOGroup_AndersenRoss.pdf
Size
938.48 KB
Format
Adobe PDF
Checksum (MD5)
f36b9c9865822eadfdcfd11ed5230091
Author(s)
Andersen, Peter
Ross, Jeanne W.
Date Issued
March 21, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Andersen, Peter and Jeanne W. Ross. “Transforming the LEGO Group for the Digital Economy.” Working paper 407, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2016. https://dspace.mit.edu/handle/1721.1/175401.
Series/Report no.
MIT Sloan School of Management Working Paper 5219-16
CISR Working Paper 407
Abstract
To avert bankruptcy, the LEGO Group had transformed itself starting in 2004. As it entered 2016, the company was poised for a new transformation. This time the transformation builds on the strength of an enterprise platform the company developed to provide needed discipline around core business processes. The goal of the new transformation is to become a digital company. Although the company already looked digital in 2016, management felt it had not become digital in its products and processes. This case describes the LEGO Group s journey to become a successful digital company.
Subjects
Designed for Digital
Innovation and Strategy
Enterprise Architecture
IT-based Business Transformation
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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