Build Data Liquidity to Accelerate Data Monetization
Name
2021_0501_DataLiquidity_WixomPiccoli.pdf
Size
722.99 KB
Format
Adobe PDF
Checksum (MD5)
d2aaa3ed1ddc63209ce72e59e8c70d89
Author(s)
Wixom, Barbara H.
Piccoli, Gabriele
Date Issued
May 20, 2021
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Gabriele Piccoli. “Build Data Liquidity to Accelerate Data Monetization.” MIT CISR Research Briefing Volume XXI, no. 5 (May 2021). https://dspace.mit.edu/handle/1721.1/174966.
Series/Report no.
MIT CISR Research Briefing, Vol. XXI, No. 5
Abstract
This briefing introduces the concept of data liquidity, defined as the ease of data asset reuse and recombination. While data is inherently reusable and recombinable, an organization must activate these characteristics by creating strategic data assets and building out its data monetization capabilities. As the company s strategic data assets become more highly liquid and their number grows, data is made increasingly available for conversion to value, and the company s data monetization accelerates. Fidelity is an excellent example of a company that is actively creating highly liquid strategic data assets for use enterprise wide.
Subjects
Business Models
Future Ready/Pathways
Data monetization
Information Technologies
Data, AI, and Analytics
Innovation and Strategy
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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