Commercialization strategies of biotechnology companies
Name
48193186-MIT.pdf
Description
Full printable version
Size
3.45 MB
Format
Adobe PDF
Checksum (MD5)
896af9d6e9483c4e81b2ab921c8ea9a7
Author(s)
Saghir, Mouris
Advisor(s)
Scott Stern.
Alternative Title
Commercialization strategies in the biotechnology industry
Date Issued
1999
Publisher
Massachusetts Institute of Technology
Abstract
In the biotechnology industry today, there are many business models for project commercialization. These models range from independent vertical integration to certain forms of collaboration with pharmaceutical companies to complete acquisitions of projects by the big pharmaceutical companies. In this thesis, we wanted to study commercialization strategies of several biotechnology companies. We wanted to investigate the rational for commercialization decisions and the consequence of these decisions on biotechnology firms'. Thus, we conducted interviews with either founders or senior managers of business development of nine biotechnology firms to address these issues. Our results demonstrate that biotechnology firms reluctantly enter partnership agreements with pharmaceutical companies. In addition, there are delays in the negotiation process before agreements are reached, which can have negative impact on biotechnology firms. Furthermore, concentration on core competencies and the presence of champions at the pharmaceutical partners are two essential elements of successful commercialization for biotechnology firms.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 1999.
Includes bibliographical references (leaves 49-50).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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