Lecture notes relating to a systems approach to marketing
Name
lecturenotesrela00amst.pdf
Size
3.18 MB
Format
Adobe PDF
Checksum (MD5)
eb6bd5a2d2b0bcf323991190a786e87e
Author(s) •
Amstutz, Arnold E.
Claycamp, Henry J.
Date Issued
1964
Publisher
[Cambridge, Mass., M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 91-64.
Subjects
Marketing.
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