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Adapting market research to the rapid evolution of needs for new products and services

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SWP-3374-25797038.pdf

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520f863dc951d96776302063249467cb

Date Issued
1992
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 3374-92.
Description
Includes bibliographical references (p. 21-23).
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