Marketing models of consumer behavior

Horn, Michael Joseph

Marketing models of consumer behavior

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08305085-MIT.pdf

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Author(s)

Horn, Michael Joseph

Advisor(s)

Gary L. Lilien.

Date Issued

1981

Publisher

Massachusetts Institute of Technology

Description

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1981.

MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.

Bibliography: leaves 101-104.

Subjects

Sloan School of Management.

MIT Department

Sloan School of Management

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http://dspace.mit.edu/handle/1721.1/7582

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