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Sloan School of Management
Sloan Working Papers
Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model
Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model
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Name
SWP-1270-09039658.pdf
Size
1.6 MB
Format
Adobe PDF
Checksum
(MD5)
48c38b702a1b562c7f5da24a421fe662
Date Issued
1982
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1270-82.
Description
Bibliography: p. 31-32.
Persistent DSpace Link
http://hdl.handle.net/1721.1/2005
