The Effect of e-Business on Supply Chain Strategy
Name
esd-wp-2003-01.04.pdf
Size
173.87 KB
Format
Adobe PDF
Checksum (MD5)
0496218d2d865e5834af1d9d7bf58d74
Author(s)
Simchi-Levi, David
Simchi-Levi, Edith
Date Issued
May 2002
Publisher
Massachusetts Institute of Technology. Engineering Systems Division
Series/Report no.
ESD Working Papers;ESD-WP-2003-01.04-ESD Internal Symposium
Abstract
Internet technology has forced companies to redefine their business models so as to improve the extended enterprise performance - this is popularly called e-business. The focus has been on improving the extended enterprise transactions including Intraorganizational, Business-to-Consumer (B2C) and Business-to-Business (B2B) transactions. This shift in corporate focus allowed a number of companies to employ a hybrid approach, the Push-Pull supply chain paradigm. In this article we review and analyze the evolution of supply chain strategies from the traditional Push to Pull and finally to the hybrid Push-Pull approach. The analysis motivates the development of a framework that allows companies to identify the appropriate supply chain strategy depending on product characteristics. Finally, we introduce new opportunities that contribute and support this supply chain paradigm.
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