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Defensive marketing strategy in the prescription analgesic market

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09512768-MIT.pdf

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Author(s)
Beshel, Joseph J
Advisor(s)
Alvin J. Silk.
Date Issued
1982
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
Bibliography: leaves 155-156.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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