15.812 Marketing Management, Fall 2002
Name
15-812-fall-2002/contents/index.htm
Size
32.06 KB
Format
HTML
Checksum (MD5)
2a5c8719841988d361fcc9904f45cb0b
Author(s)
Frederick, Shane
Alternative Title
Marketing Management
Date Issued
December 2002
Abstract
This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).
Subjects
marketing
customer
segmenting
market research
consumer behavior
advertising
ethics
competition
pricing
MIT Department
Sloan School of Management
Terms of Use
Persistent DSpace Link
