Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Kalyanaram, Gurumurthy

Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

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Author(s)

Kalyanaram, Gurumurthy

Advisor(s)

Glen L. Urban.

Date Issued

1989

Publisher

Massachusetts Institute of Technology

Description

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1989.

Includes bibliographical references (leaves 111-116).

Subjects

Sloan School of Management.

MIT Department

Sloan School of Management

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