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Reference papers on market oriented management systems

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Author(s)
Amstutz, Arnold E.
Date Issued
1966
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 225-66.
Description
"Prepared for the third M.I.T. Industrial Liaison Symposium, November 3, 1966."
Subjects
Management information systems.
Marketing
Management.
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