Marketing of energy conservation services to homeowners : a direct response approach

Name

marketingofenerg00kalw.pdf

Size

1.61 MB

Format

Adobe PDF

Checksum (MD5)

998a2488262bfbed89268955f722349a

Author(s)

Kalwani, Manohar U.

•

McLeod, Christopher K.

•

Miller, Steven J.

Date Issued

1979]

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1078-79.

Description

"August 1979."

Subjects

Dwellings

Advertising, Direct-mail.

Energy conservation.

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