Cashing In on Your Data
Name
2014_0801_DataMonetization_Wixom.pdf
Size
1.56 MB
Format
Adobe PDF
Checksum (MD5)
b251d90fc5dbe1ee0975dbc34aff7670
Author(s)
Wixom, Barbara H.
Date Issued
August 21, 2014
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. “Cashing In on Your Data.” MIT CISR Research Briefing Volume XIV, no. 8 (August 2014). https://dspace.mit.edu/handle/1721.1/174883.
Series/Report no.
MIT CISR Research Briefing, Vol. XIV, No. 8
Abstract
In a digital economy, data and the information it produces are among a company s most important assets. Increasingly, companies are monetizing their data assets through selling, bartering, or wrapping (i.e., wrapping information around core products and services). This briefing describes these three approaches and reflects on the opportunities and risks associated with each. We also identify some of the competencies and practices that help firms cash in on their data.
Subjects
Data monetization
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
