Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Name

patternsofoverla00mont.pdf

Size

1.4 MB

Format

Adobe PDF

Checksum (MD5)

63f099b7270cdabe89e10d3a87b3cdca

Author(s)

Montgomery, David Bruce.

•

Silk, Alvin J.

Date Issued

1969

Publisher

Cambridge, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 408-69.

Subjects

Market surveys.

Consumers

Attitudes.

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