Digital Innovation in Emerging Markets: A Case Study of Mobile Money
Name
2014_0601_DigitalInnovationVodafone_OrlikowskiBarrett.pdf
Size
1.84 MB
Format
Adobe PDF
Checksum (MD5)
b7ad4b5998056581cc52819973b62791
Author(s)
Orlikowski, Wanda
Barrett, Michael
Date Issued
June 19, 2014
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Orlikowski, Wanda and Michael Barrett. “Digital Innovation in Emerging Markets: A Case Study of Mobile Money.” MIT CISR Research Briefing Volume XIV, no. 6 (June 2014). https://dspace.mit.edu/handle/1721.1/174982.
Series/Report no.
MIT CISR Research Briefing, Vol. XIV, No. 6
Abstract
Developing countries are among the fastest-growing economic regions in the world, but they involve considerable volatility and uncertainty. In this briefing, we examine the opportunities and challenges of doing business in emerging markets through the case of Vodafone s M-PESA mobile money system. We describe how this digital innovation evolved into a highly successful financial service in the Kenyan marketplace, but struggled to achieve similar rapid growth and impact in neighboring Tanzania. Contrasting these two experiences, we argue that a strategy of exploration is more effective than one of replication for leveraging digital innovations in emerging markets.
Subjects
Innovation and Strategy
Digital Innovation
Globalization
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
