An operational structure for assessing industrial response to marketing strategy : overview

Name

operationalstruc00chof.pdf

Size

1.71 MB

Format

Adobe PDF

Checksum (MD5)

d8b85f94dda0e4b6276861debf8a20ca

Author(s)

Choffray, Jean-Marie.

•

Lilien, Gary Louis

Date Issued

1977

Publisher

Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 944-77.

Persistent DSpace Link