An operational structure for assessing industrial response to marketing strategy : overview
Name
operationalstruc00chof.pdf
Size
1.71 MB
Format
Adobe PDF
Checksum (MD5)
d8b85f94dda0e4b6276861debf8a20ca
Author(s) •
Choffray, Jean-Marie.
Lilien, Gary Louis
Date Issued
1977
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 944-77.
Persistent DSpace Link