Strategic implication of the change, from a Korean oil co.'s standpoint
Name
45747220-MIT.pdf
Description
Full printable version
Size
5.66 MB
Format
Adobe PDF
Checksum (MD5)
b9a44397b4dfcbd72faa0a804a8c1e7e
Author(s)
Nam, Young-Il, 1954-
Advisor(s)
Arnoldo C. Hax.
Date Issued
2000
Publisher
Massachusetts Institute of Technology
Abstract
Even though oil industry have been dramatically experiencing the changes such as Super-Merger, deregulation, and liberalization, almost all players share the similar strategies that tend to converge along the same basic dimensions of competitive option. That is Best product strategic position by means of low cost and differentiation to secure market share. The strategic implication of the change with convergence could be a wake-up call to the Oil Company, which gives opportunity for their further sustainable superior future growth. In order to make full use of these implications, we need more significant innovation on top of conventional wisdom. The Company should adopt Total Customer Solution as their new strategic position in real terms. Toward new business model, they must also bear in mind the crux of strategy, that is strategy is not a vague slogan but a task for all from the top to bottom.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.
Includes bibliographical references (leaves 104-106).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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