Wipro Limited: Developing a Cognitive DNA
Name
MIT_CISRwp429_Wipro_TarafdarBeath.pdf
Size
13.23 MB
Format
Adobe PDF
Checksum (MD5)
af03da43412d7df6fd051145759aba7a
Author(s)
Tarafdar, Monideepa
Beath, Cynthia M.
Date Issued
April 27, 2018
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Tarafdar, Monideepa and Cynthia M. Beath. “Wipro Limited: Developing a Cognitive DNA.” Working paper 429, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2018. https://dspace.mit.edu/handle/1721.1/175409.
Series/Report no.
MIT Sloan School of Management Working Paper 6758-18
CISR Working Paper 429
Abstract
Wipro Limited, a global IT, consulting, and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a cognitive DNA. The case describes the company s AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a bot architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform the capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.
Subjects
Information Technologies
Cognitive Computing
Data Management, Analytics, and Use
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
Terms of Use
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