High-Performance Data Monetization
Name
2024_1101_HighPerformanceDataMonetization_WixomBeathDuane.pdf
Size
342.08 KB
Format
Adobe PDF
Checksum (MD5)
0951f296a4af425d6d4d9e23e4d62304
Author(s)
Wixom, Barbara H.
Beath, Cynthia M.
Duane, Ja-Naé
Date Issued
November 21, 2024
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Cynthia M. Beath, and Ja-Naé Duane. “High-Performance Data Monetization.” MIT CISR Research Briefing Volume XXIV, no. 11 (November 2024). https://dspace.mit.edu/handle/1721.1/174965.
Series/Report no.
MIT CISR Research Briefing, Vol. XXIV, No. 11
Abstract
Top-performing organizations invest in three factors that amplify the financial impact of data monetization: CEO-level data leadership, data value management, and data lifecycle measurement. These high-performance factors establish an organizational culture conducive to maximized data monetization. This briefing defines the three factors and then illustrates them using a case study of technology and services company Wolters Kluwer.
Subjects
Assessing Performance and Value
Top Performers
CxO Leadership
Digital Savvy
Data monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
