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The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
Name
10.2478_nimmir-2019-0015.pdf
Description
Published version
Size
528.08 KB
Format
Adobe PDF
Checksum (MD5)
b16ad9e32dd77064db1e507bf215fdb7
Author(s)
Awad, Edmond
Bonnefon, Jean-François
Shariff, Azim
Rahwan, Iyad
Date Issued
2019
Journal
NIM Marketing Intelligence Review
Publisher
Walter de Gruyter GmbH
Version
Final published version
Abstract
Abstract
The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm. Manufacturers and regulators are confronted with three potentially incompatible objectives: being consistent, not causing public outrage, and not discouraging buyers. The presented moral machine study is a step towards solving this problem as it tries to learn how people all over the world feel about the alternative decisions the AI of self-driving vehicles might have to make. The global study displayed broad agreement across regions regarding how to handle unavoidable accidents. To master the moral challenges, all stakeholders should embrace the topic of machine ethics: this is a unique opportunity to decide as a community what we believe to be right or wrong, and to make sure that machines, unlike humans, unerringly follow the agreed-upon moral preferences. The integration of autonomous cars will require a new social contract that provides clear guidelines about who is responsible for different kinds of accidents, how monitoring and enforcement will be performed, and how trust among all stakeholders can be engendered.
The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm. Manufacturers and regulators are confronted with three potentially incompatible objectives: being consistent, not causing public outrage, and not discouraging buyers. The presented moral machine study is a step towards solving this problem as it tries to learn how people all over the world feel about the alternative decisions the AI of self-driving vehicles might have to make. The global study displayed broad agreement across regions regarding how to handle unavoidable accidents. To master the moral challenges, all stakeholders should embrace the topic of machine ethics: this is a unique opportunity to decide as a community what we believe to be right or wrong, and to make sure that machines, unlike humans, unerringly follow the agreed-upon moral preferences. The integration of autonomous cars will require a new social contract that provides clear guidelines about who is responsible for different kinds of accidents, how monitoring and enforcement will be performed, and how trust among all stakeholders can be engendered.
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Creative Commons Attribution-NonCommercial-NoDerivs License
Persistent DSpace Link
DOI of Published Version
10.2478/NIMMIR-2019-0015
