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Advertising decisions

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Author(s)
Montgomery, David Bruce.
•
Urban, Glen L.
Date Issued
1967
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 248-67.
Subjects
Advertising.
Advertising media planning.
Persistent DSpace Link
http://hdl.handle.net/1721.1/46785
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