Advertising decisions
Name
advertisingdecis00mont.pdf
Size
2.61 MB
Format
Adobe PDF
Checksum (MD5)
2ef258fca045aa6c7fd6a84db36192d8
Author(s) •
Montgomery, David Bruce.
Urban, Glen L.
Date Issued
1967
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 248-67.
Subjects
Advertising.
Advertising media planning.
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