Scale and scope effects on advertising agency costs
Name
SWP-3381-25782262.pdf
Size
2.39 MB
Format
Adobe PDF
Checksum (MD5)
5f6d753ed32d780f5b6450b4cdeda244
Date Issued
1992
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 3381-92.
Description
"January 1992."
Includes bibliographical references (p. 34-37).
Persistent DSpace Link