Scale and scope effects on advertising agency costs

Name

SWP-3381-25782262.pdf

Size

2.39 MB

Format

Adobe PDF

Checksum (MD5)

5f6d753ed32d780f5b6450b4cdeda244

Date Issued

1992

Publisher

Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 3381-92.

Description

"January 1992."

Includes bibliographical references (p. 34-37).

Persistent DSpace Link