Clusters of consumer interests and spheres of influence of opinion leaders
Name
clustersofconsum00mont.pdf
Size
981.59 KB
Format
Adobe PDF
Checksum (MD5)
c04a0ad52f46eb5868e2ce17b25ccf2b
Author(s) •
Montgomery, David Bruce.
Silk, Alvin J.
Date Issued
1970
Publisher
Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 473-70.
Subjects
Public opinion.
Influence (Psychology)
Persistent DSpace Link