Clusters of consumer interests and spheres of influence of opinion leaders

Name

clustersofconsum00mont.pdf

Size

981.59 KB

Format

Adobe PDF

Checksum (MD5)

c04a0ad52f46eb5868e2ce17b25ccf2b

Author(s)

Montgomery, David Bruce.

•

Silk, Alvin J.

Date Issued

1970

Publisher

Cambridge, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 473-70.

Subjects

Public opinion.

Influence (Psychology)

Persistent DSpace Link