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  4. The structure and discriminant power of attitudes,

The structure and discriminant power of attitudes,

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Author(s)
Allaire, Yvan.
Date Issued
1970
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 481-70.
Subjects
Brand choice
Mathematical models.
Persistent DSpace Link
http://hdl.handle.net/1721.1/48986
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