Measuring influence in organizational purchase decisions

Name

measuringinfluen00silk.pdf

Size

2.04 MB

Format

Adobe PDF

Checksum (MD5)

8c7e50db4228f22e81ed45fff7784574

Author(s)

Silk, Alvin J.

•

Kalwani, Manohar U.

Date Issued

1980

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1077-79.

Persistent DSpace Link