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Measuring influence in organizational purchase decisions

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measuringinfluen00silk.pdf

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Author(s)
Silk, Alvin J.
•
Kalwani, Manohar U.
Date Issued
1980
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1077-79.
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