The Role of Reciprocity and Directionality of Friendship Ties in Promoting Behavioral Change
Name
1610.03901.pdf
Description
Accepted version
Size
1.08 MB
Format
Unknown
Checksum (MD5)
264f3816a7f1740472d98393b02fa0c8
Author(s)
Almaatouq, Abdullah
Radaelli, Laura
Pentland, Alex
Shmueli, Erez
Date Issued
2016
Publisher
Springer International Publishing
Citation
Almaatouq, Abdullah, Radaelli, Laura, Pentland, Alex and Shmueli, Erez. 2016. "The Role of Reciprocity and Directionality of Friendship Ties in Promoting Behavioral Change."
Version
Author's final manuscript
Abstract
© Springer International Publishing Switzerland 2016. Friendship is a fundamental characteristic of human beings and usually assumed to be reciprocal in nature. Despite this common expectation, in reality, not all friendships by default are reciprocal nor created equal. Here, we show that reciprocated friendships are more intimate and they are substantially different from those that are not. We examine the role of reciprocal ties in inducing more effective peer pressure in a cooperative arrangements setting and find that the directionality of friendship ties can significantly limit the ability to persuade others to act. Specifically, we observe a higher behavioral change and more effective peer-influence when subjects shared reciprocal ties with their peers compared to sharing unilateral ones. Moreover, through spreading process simulation, we find that although unilateral ties diffuse behaviors across communities, reciprocal ties play more important role at the early stages of the diffusion process.
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution-Noncommercial-Share Alike
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1007/978-3-319-39931-7_4
