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Lead user screening and testing of lead user generated product concepts

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Author(s)
Nell, Michael Paul
Advisor(s)
Glen L. Urban.
Date Issued
1985
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
Bibliography: leaf 48.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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