New developments in product-line optimization
Name
Hauser_Comment new developments.pdf
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49.64 KB
Format
Adobe PDF
Checksum (MD5)
927c5fcef1bc215511c46d4987f02b45
Author(s)
Hauser, John R.
Alternative Title
Comment: New developments in product-line optimization
Date Issued
January 2011
Journal
International Journal of Research in Marketing
Publisher
Elsevier
Citation
Hauser, John R. “Comment: New Developments in Product-Line Optimization.” International Journal of Research in Marketing 28, no. 1 (March 2011): 26–27.
Version
Author's final manuscript
Abstract
Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions.
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution-Noncommercial-NoDerivatives
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1016/j.ijresmar.2011.01.003
