Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing

Name

SWP-1244-09039600.pdf

Size

2.74 MB

Format

Adobe PDF

Checksum (MD5)

3da6a58b9cf4701a86a49b603fda24fe

Date Issued

1981

Publisher

Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1244-81.

Description

Bibliography: leaves [35-36].

Persistent DSpace Link