SPRINTER: a model for the analysis of new frequently purchased consumer products

Name

sprintermodelfor00urba.pdf

Size

3.19 MB

Format

Adobe PDF

Checksum (MD5)

9fe3b8a2d54d715759d59142f301e7d9

Author(s)

Urban, Glen L.

Date Issued

1969

Publisher

Cambridge, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 364-69.

Subjects

New products

Consumers

Mathematical models.

Attitudes

Persistent DSpace Link