SPRINTER: a model for the analysis of new frequently purchased consumer products
Name
sprintermodelfor00urba.pdf
Size
3.19 MB
Format
Adobe PDF
Checksum (MD5)
9fe3b8a2d54d715759d59142f301e7d9
Author(s)
Urban, Glen L.
Date Issued
1969
Publisher
Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 364-69.
Subjects
New products
Consumers
Mathematical models.
Attitudes
Persistent DSpace Link