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Social expressiveness of products and social desirability as mediating variables in Fishbein's model

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Author(s)
Schnedlitz, Peter.
Date Issued
1983]
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1456-83.
Description
"Revised August 1983."
Subjects
Marketing
Consumers
Mathematical models.
Attitudes.
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